Losing Touch - The Killers

Hi everybody,
I'm back with an awesome song (Losing Touch) from Day & Age (The Killers). I love that song.. I'm listening the CD more and more and I'm discovering each time a cute song. Is not easy, is that kind of CDs that you should listen a couple of time before start to really appreciate it.

Lyric

Console me in my darkest hour
Convince me that the truth is always grey
Caress me in your velvet chair
Conceal me from the ghost you cast away

I ain't in no hurry, you go run and tell your friends
I'm losing touch
Fill their heads with rumors of impending doom
It must be true

Console me in my darkest hour
And tell me that you always hear my cries
I wonder what you've got conspired
I'm sure it dons a consolation prize

I ain't in no hurry, you go run and tell your friends
I'm losing touch
Fill the night with stories, the legend grows

Of how you got lost, but you made your way back home
You sold your soul like a Roman Vagabond, yeah

I heard you found a wishing well
In the city
Console me in my darkest hour
And you throw me down

I ain't in no hurry, you go run and tell your friends
I'm losing touch
Fill your crown with rumors
Impending doom
It must be true

But you made your way back home
You sold your soul, like a Roman Vagabond
And about how you got lost, but you made your way back home
You went and sold your soul, an allegiance dead and gone
I'm losing touch

Pirates of the caribbean

okokok... let's talk about a Film... I guess almost everyone has seen that one: Pirates of the Caribbean...
I love that movie.. I loved the first, I liked the second and I'm still being mad for the third chapter!!
Great Jonny Deep... Great Captain Barbosa!! Great everybody (except Orlando Bloom, in my personal opinion). What do you think about the film?? Which was the chapter you liked the most?? and which one is your favorite character??
by Nino

Fitness Club...

Cari Blogger.. finalmente ho l'occasione di mostrarvi qualcosa di fantastico: L'agenzia N=5, di Amsterdam, ha pensato di installare una bilancia sotto la panchina della fermata dell'autobus che, in tempo reale, mostra sul cartello adiacente il peso di chi vi si siede sopra.
L'operazione, realizzata per un centro Fitness è stata un successo... a me ha colpito molto, finalmente l'ambient torna di moda... (chissà cosa ne pensa la povera ragazza seduta sulla panchina)!

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My dear bloggers.. finally I've the opportunity to show you something amazing: the N=5 agency, from Amsterdam, put a balance under the bench of the Bus stop.
That balance show, in real time on the billboard beside, the weight of everyone is sitting on.
The campaign, realized for a local fitness club, it was a success... I was very surprended by this, finally ambient marketing is coming back.. (who knows what think about this the poor girl sitted on the bench)!!!

Subvertising n° 16

Scarica qui gratis l'uscita di marzo di subvertising, il magazine di sovversione della pubblicità.
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Download free the last Subvertising, the free magazine about non conventional marketing, click here

Life is too short for the wrong work...

Penso sia la prima volta che mi capita di documentare una campagna di ambient così vasta. Basta andare su google, infatti e, digitando il claim di jobsintown.de (sito tedesco di placement, finanziatore/cliente della campagna) "life is too short for the wrong work" e troverete una miriade di "billboard" come quello che vi presento io.. non si sa quale sia migliore.
La campagna è tutta realizzata tramite queste "affissioni" e spicca per vari motivi:

1) la coerenza delle affissioni;
2) tutte le affissioni sono piazzate in posti nei quali la gente sosta per vari minuti (questo aiuta il ricordo della campagna)
3) Il ritorno per il pubblico che non può che sorridere quando si trova davanti una scena del genere.

Ho scelto questa affissione semplicemente perchè, a mio avviso, quale posto migliore di un bar (luogo in cui la gente spesso si ritrova a parlare dei propri problemi) per chi deve promuovere la soluzione ad uno dei più grandi problemi odierni (la disoccupazione)?

ben fatto.. veramente!

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Is the first time that I've to discuss about an ambient campaign so huge like the one I'm showing to you today. Is enough, in fact, go on google and, typing the claim of jobsintown.de (the German site that make the campaign) "Life is too short for the wrong work) and you'll find many of this billboard between which (believe me) is very difficult chose the best.
The campaign is all realized by this "Billboards" and I notice for more than one reason:

1) The coherence of the billboards (placed in the right places at the right time);
2) All the billboards are in places in which the people stop for some minutes (this make easier the remember impact of the campaign);
3) The fun that the campaign give to the public. Who, in fact, could not smile in front of this?

The one I chose is maybe not the best, but I appreciated a lot the placement. The bar, in fact, is the place in which the people, usually, go to talk about their own problems.
So which place can be better than a bar to place a service that aim to resolve on of the biggest problems nowdays (the lack of occupation)?

Past sweet past

Penso quasi che ogni commento sia inutile per commentare questo Billboard che Axe ha usato durante la sua campagna "Axe effect" un paio d'anni fa.
Tendo giusto a sottolineare il claim finale "Può succedere ovunque" e non voglio aggiungere altro per non rovinare la genialità dell'idea.
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I am thinking that I really don't need to comment this billboard that Axe used during its campaign "Axe Effect" a couple of years ago.
I just wanna underline the pay off "It can happen anywhere" and I don't add anything more because I don't wanna damage the genious of this Idea.

Not extreme enough?

Quando sei a corto di idee, non riesci a trovare niente.. uno straccio di guerrilla su nessuna strada del mondo... ecco che Facebook ti viene in aiuto. Qualche mio contatto, infatti, ha pubblicato un video molto divertente ma che puzzava di viral.
Incuriosito mi sono fatto un giretto per google (che da ora potete trovare incorporato direttamente anche alla mia pagina principale del blog, in alto al centro) ed inserendo una scritta che appariva alla fine del video "Not Extreme enough".. ecco scoperta l'ultima campagna viral per MINI.. è una serie di video, molto divertenti.. godeteveli.

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When you're needing an Idea, when you cannot find nothing.. no guerrilla.. on no street in the world.. in this moment Facebook helps you. Some contacts of mine, in fact, posted on the wall a very funny video.. but that smelt viral.
So I, intrigued, decided to go on google (that now you can find even in the homepage of the blog, at the very top, center) and typing what were wrote in the tag of the video (not strong enough) I "discovered" the last viral campaign by MINI. It's a very funny video series.. enjoy with that...