mercoledì 4 marzo 2009

Viral or Conventional?



Onestamente ancora non sono riuscito a capire se si tratta di un Viral, di un fake o di una campagna apparsa sulla televisione di qualche stato sicuramente molto più liberale e permissivo della nostra cara Italia (ho come il presentimento che qui da noi avrebbero censurato anche questa).
Sia quel che sia, le opinioni degli utenti riguardo al dilemma sono sempre le benvenute, io l'ho trovata geniale: coerenza, divertimento per l'ascoltatore e forte impatto sul ricordo.

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Onestly I didn't understand yet if this is a Viral, a fake or a TV campaign appeared on the TVs of some country (for sure more liberal than our loved Italy, in which I've the strong sensation, this campaign would be banned in 5 seconds).
Viral, Fake or Conventional doesen't matter (the user's opinion are always welcome) because the campaign is genial: coherent, funny for the audience and with a strong memory impact.

1 commento:

Di Barros ha detto...

What I liked about this campaign is the idea of the Fugifilm connect something tradicional of oriental people with the brand.
Everybody knows that these people are famous to like to take a lot o photos and also thats a good one. And, Fujifilm, intelligently, makes a joke with that these people likes and knows how to take a great photos in speacilly moments even when you are younger.
With this mixed: something tradicional, jokes and brand, I believe that can have a good impact with the clients that likes take photo and also with the people that doesn't care so much, because of the impact of the joke.
I liked, good thought!